A Model based on 2-tuple Linguistic Model and CRITIC Method for Hotel Classification

Ziwei Shu, Ramón González, Javier García-Miguel, Manuel Sánchez-Montañés

2022

Abstract

Hotel classification is critical for both customers and hotel managers. It can help hotel managers better understand their customers’ needs and improve their various aspects by implementing relevant strategies. Moreover, it can assist customers in recognizing different hotel aspects and making a more informed decision. This paper categorizes hotels on TripAdvisor based on their six aspects. The 2-tuple linguistic model is applied to solve the problem of information loss in linguistic information fusion. The CRiteria Importance Through Intercriteria Correlation (CRITIC) approach is employed to generate objective weights to calculate the overall score of each hotel, as this method does not require any human participation in the weighting computation. Finally, various hotels segments are obtained with Weighted K-means clustering. This proposal has been evaluated by a use case with more than fifty million TripAdvisor hotel reviews. The results demonstrate that the proposed model can increase the linguistic interpretability of clustering results and provide customers with a more understandable objective overall hotel score, which can assist them in selecting a better hotel. Moreover, these classification results aid hotel managers in designing more effective tactics for acquiring a new competitive advantage or enhancing those aspects that require improvement.

Paper Citation

in Harvard Style

Shu Z., González R., García-Miguel J. and Sánchez-Montañés M. (2022). A Model based on 2-tuple Linguistic Model and CRITIC Method for Hotel Classification. In Proceedings of the 11th International Conference on Data Science, Technology and Applications - Volume 1: DATA, ISBN 978-989-758-583-8, pages 127-134. DOI: 10.5220/0011298700003269

in Bibtex Style

@conference{data22,
author={Ziwei Shu and Ramón González and Javier García-Miguel and Manuel Sánchez-Montañés},
title={A Model based on 2-tuple Linguistic Model and CRITIC Method for Hotel Classification},
booktitle={Proceedings of the 11th International Conference on Data Science, Technology and Applications - Volume 1: DATA,},
year={2022},
pages={127-134},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011298700003269},
isbn={978-989-758-583-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 11th International Conference on Data Science, Technology and Applications - Volume 1: DATA,
TI - A Model based on 2-tuple Linguistic Model and CRITIC Method for Hotel Classification
SN - 978-989-758-583-8
AU - Shu Z.
AU - González R.
AU - García-Miguel J.
AU - Sánchez-Montañés M.
PY - 2022
SP - 127
EP - 134
DO - 10.5220/0011298700003269