Market Analysis of Organic Agricultural Products in Kazakhstan based on Consumer Behaviour Research Tools

Dilara Samenbetova, Oleg Patlasov

2022

Abstract

The article is devoted to the study of trends in the market capacity of organic agricultural products by analysing the consumer behaviour of the population of the Republic of Kazakhstan based on sociological research. In recent years, the demand for organic products has been steadily growing both in the domestic and foreign markets. Therefore, it becomes relevant to identify specific factors that will influence consumer behaviour in the future, using the local market as an example. The purpose of the study is to use the tools of social research to determine the factors for promoting environmentally friendly products and to identify patterns in consumer demand. The conducted sociological surveys made it possible to identify the characteristics of consumers of organic products and form proposals for producers on the further development of organic agriculture. Thus, in the course of the study, the authors concluded about the need to conduct an information policy among producers and buyers, improve the model of state support for organic agriculture in Kazakhstan.

Paper Citation

in Harvard Style

Samenbetova D. and Patlasov O. (2022). Market Analysis of Organic Agricultural Products in Kazakhstan based on Consumer Behaviour Research Tools. In Proceedings of the 1st International Conference on Methods, Models, Technologies for Sustainable Development - Volume 1: MMTGE, ISBN 978-989-758-608-8, SciTePress, pages 359-364. DOI: 10.5220/0011571900003524

in Bibtex Style

@conference{mmtge22,
author={Dilara Samenbetova and Oleg Patlasov},
title={Market Analysis of Organic Agricultural Products in Kazakhstan based on Consumer Behaviour Research Tools},
booktitle={Proceedings of the 1st International Conference on Methods, Models, Technologies for Sustainable Development - Volume 1: MMTGE,},
year={2022},
pages={359-364},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011571900003524},
isbn={978-989-758-608-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Methods, Models, Technologies for Sustainable Development - Volume 1: MMTGE,
TI - Market Analysis of Organic Agricultural Products in Kazakhstan based on Consumer Behaviour Research Tools
SN - 978-989-758-608-8
AU - Samenbetova D.
AU - Patlasov O.
PY - 2022
SP - 359
EP - 364
DO - 10.5220/0011571900003524
PB - SciTePress