Proactive and Reactive Innovation Toward Market Performance of Indonesian Furniture

Yudha B. Abadi, Moeljadi, Mintarti Rahayu, Dodi W. Irawanto

2022

Abstract

For the furniture business, the current domestic market situation is not easy. Reviewing the tight competition map for the domestic market, among others, is represented by imported home appliance retail companies. Indonesian Furniture Association reported that the growth of imported products has been pushing down its domestic market performance by 10-15% compare to 3-5% annual growth. This study aims to explore market performance in terms of proactive and reactive innovation, both in terms of product innovation and the organization of furniture companies. This research is based on a literature study to obtain basic results. The results expected to describe how Proactive and Reactive Innovation can improve Market Performance, both in terms of products and organizations. Based on these findings, this research is expected to become a study material and basic literature for furniture companies to determine the direction of market performance development. The literature perspective provided on this study, deepen its strategy of Indonesian furniture companies in developing management to face various changes and competition through innovative strategies that have a positive impact on company performance.

Paper Citation

in Harvard Style

Abadi Y., Moeljadi., Rahayu M. and Irawanto D. (2022). Proactive and Reactive Innovation Toward Market Performance of Indonesian Furniture. In Proceedings of the 3rd International Seminar and Call for Paper (ISCP) UTA ’45 Jakarta - Volume 1: ISCP UTA'45 Jakarta; ISBN 978-989-758-654-5, SciTePress, pages 32-40. DOI: 10.5220/0011865100003582

in Bibtex Style

@conference{iscp uta'45 jakarta22,
author={Yudha B. Abadi and Moeljadi and Mintarti Rahayu and Dodi W. Irawanto},
title={Proactive and Reactive Innovation Toward Market Performance of Indonesian Furniture},
booktitle={Proceedings of the 3rd International Seminar and Call for Paper (ISCP) UTA ’45 Jakarta - Volume 1: ISCP UTA'45 Jakarta},
year={2022},
pages={32-40},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011865100003582},
isbn={978-989-758-654-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd International Seminar and Call for Paper (ISCP) UTA ’45 Jakarta - Volume 1: ISCP UTA'45 Jakarta
TI - Proactive and Reactive Innovation Toward Market Performance of Indonesian Furniture
SN - 978-989-758-654-5
AU - Abadi Y.
AU - Moeljadi.
AU - Rahayu M.
AU - Irawanto D.
PY - 2022
SP - 32
EP - 40
DO - 10.5220/0011865100003582
PB - SciTePress