Analysis of the SERVQUAL Based Mixed Teaching Model in Colleges

Yinghong Li

2022

Abstract

Teachers’ information technology teaching level and teaching quality can be improved by combining online and offline teaching. This paper constructs the SERVQUAL model to measure the service quality of college professional teaching from the perspective of service quality management. Using factor analysis and entropy weight method, this paper determines the dimension coefficient of the model, analyzes each index, and discusses the priority order of index action. The purpose of this paper is to provide a reference for improving the quality of professional teaching services in colleges and universities.

Paper Citation

in Harvard Style

Li Y. (2022). Analysis of the SERVQUAL Based Mixed Teaching Model in Colleges. In Proceedings of the 2nd International Conference on New Media Development and Modernized Education - Volume 1: NMDME; ISBN 978-989-758-630-9, SciTePress, pages 295-300. DOI: 10.5220/0011910800003613

in Bibtex Style

@conference{nmdme22,
author={Yinghong Li},
title={Analysis of the SERVQUAL Based Mixed Teaching Model in Colleges},
booktitle={Proceedings of the 2nd International Conference on New Media Development and Modernized Education - Volume 1: NMDME},
year={2022},
pages={295-300},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011910800003613},
isbn={978-989-758-630-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on New Media Development and Modernized Education - Volume 1: NMDME
TI - Analysis of the SERVQUAL Based Mixed Teaching Model in Colleges
SN - 978-989-758-630-9
AU - Li Y.
PY - 2022
SP - 295
EP - 300
DO - 10.5220/0011910800003613
PB - SciTePress