Buying Intentions for Second-Hand Branded Bags via Facebook Live-Streaming: E-Servicescape, Consumers' Trust

Virgo Simamora, Qiven Daud, Khoirunnisa

2022

Abstract

The rise of internet penetration has led to increased e-commerce in Indonesia, especially live-streaming shopping. The purpose of this study is to examine the effect of the e-servicescape on trust and its impact on purchasing intentions for second-hand branded bags using Facebook live-streaming. The population of this study consists of an unknown number of people who purchased products through Facebook live-streaming. Purposive sampling was used in this study to select samples based on the research criteria. The sample should be a person born between 1980 and 2000 who has made at least one transaction through live-streaming on Facebook. This study included 100 participants who satisfied the study’s requirements as samples. Also, this study collected data using a questionnaire distributed through social media. The results of this research reveal that the e-servicescape influences customer trust. In the same way, millennials’ intentions to buy second-hand branded bags through Facebook live-streaming are affected by how much they trust the seller.

Paper Citation

in Harvard Style

Simamora V., Daud Q. and Khoirunnisa. (2022). Buying Intentions for Second-Hand Branded Bags via Facebook Live-Streaming: E-Servicescape, Consumers' Trust. In Proceedings of the 3rd International Seminar and Call for Paper (ISCP) UTA ’45 Jakarta - Volume 1: ISCP UTA'45 Jakarta; ISBN 978-989-758-654-5, SciTePress, pages 275-281. DOI: 10.5220/0011979800003582

in Bibtex Style

@conference{iscp uta'45 jakarta22,
author={Virgo Simamora and Qiven Daud and Khoirunnisa},
title={Buying Intentions for Second-Hand Branded Bags via Facebook Live-Streaming: E-Servicescape, Consumers' Trust},
booktitle={Proceedings of the 3rd International Seminar and Call for Paper (ISCP) UTA ’45 Jakarta - Volume 1: ISCP UTA'45 Jakarta},
year={2022},
pages={275-281},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011979800003582},
isbn={978-989-758-654-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd International Seminar and Call for Paper (ISCP) UTA ’45 Jakarta - Volume 1: ISCP UTA'45 Jakarta
TI - Buying Intentions for Second-Hand Branded Bags via Facebook Live-Streaming: E-Servicescape, Consumers' Trust
SN - 978-989-758-654-5
AU - Simamora V.
AU - Daud Q.
AU - Khoirunnisa.
PY - 2022
SP - 275
EP - 281
DO - 10.5220/0011979800003582
PB - SciTePress