Towards the Circular Economy: The Role of Culture in Enhancing Sustainable Consumption in Asia

Anh Nguyen-Thi-Phuong, Nguyen To-The, Nguyen To-The, Huong Nguyen-Thi-Lan

2022

Abstract

Sustainable consumer behaviour is considered a pillar in the transition to a circular economy. Although sustainable consumption is not a new concept, that in a circular economy has been documented to a humble extent, and the research results remain diversified. This is due to observations in prior research having different cultural and social backgrounds. Thus, investigating the role of culture is appropriate for gaining a better insight into sustainable consumer behaviour towards a circular economy. By applying the Theory of Planned Behaviour framework and the Partial Least Squares Structural Equation Modeling (PLS-SEM) model, this study verifies the role of cultural dimensions in shaping sustainable consumer behaviour towards a circular economy. In particular, collectivism is the most influential cultural dimension. This paper successfully enriches the literature on the role of culture in increasing the number of sustainable consumers, especially in Asian countries. Therefore, it offers important implications for marketers and policymakers.

Paper Citation

in Harvard Style

Nguyen-Thi-Phuong A., To-The N. and Nguyen-Thi-Lan H. (2022). Towards the Circular Economy: The Role of Culture in Enhancing Sustainable Consumption in Asia. In Proceedings of the 3rd International Symposium on Water, Ecology and Environment - Volume 1: ISWEE; ISBN 978-989-758-639-2, SciTePress, pages 261-267. DOI: 10.5220/0012008000003536

in Bibtex Style

@conference{iswee22,
author={Anh Nguyen-Thi-Phuong and Nguyen To-The and Huong Nguyen-Thi-Lan},
title={Towards the Circular Economy: The Role of Culture in Enhancing Sustainable Consumption in Asia},
booktitle={Proceedings of the 3rd International Symposium on Water, Ecology and Environment - Volume 1: ISWEE},
year={2022},
pages={261-267},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012008000003536},
isbn={978-989-758-639-2},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd International Symposium on Water, Ecology and Environment - Volume 1: ISWEE
TI - Towards the Circular Economy: The Role of Culture in Enhancing Sustainable Consumption in Asia
SN - 978-989-758-639-2
AU - Nguyen-Thi-Phuong A.
AU - To-The N.
AU - Nguyen-Thi-Lan H.
PY - 2022
SP - 261
EP - 267
DO - 10.5220/0012008000003536
PB - SciTePress