Analysis of the Influence of Strategic Orientation on Entrepreneurial Performance Based on SPSS Statistical Method: Opportunity-Resource Integration as Intermediary

Zhenying Xu

2022

Abstract

Start-ups need to take reasonable strategic orientation to deal with the turbulent and complex environment and fierce market competition, so as to obtain resources to break through the dilemma of resource con-straints. Entrepreneurial orientation and market orientation play a key role in entrepreneurial performance, but there is a lack of research based on the perspective of opportunity-resource integration. Therefore, based on dynamic capability theory and opportunity-resource integration theory, this paper constructs a 'ori-entation-process-performance' model to explore the mechanism of the interaction between entrepreneurial orientation and market orientation affecting the entrepreneurial performance of start-ups through op-portunity-resource integration behavior.

Paper Citation

in Harvard Style

Xu Z. (2022). Analysis of the Influence of Strategic Orientation on Entrepreneurial Performance Based on SPSS Statistical Method: Opportunity-Resource Integration as Intermediary. In Proceedings of the 4th International Conference on Economic Management and Model Engineering - Volume 1: ICEMME; ISBN 978-989-758-636-1, SciTePress, pages 108-115. DOI: 10.5220/0012026600003620

in Bibtex Style

@conference{icemme22,
author={Zhenying Xu},
title={Analysis of the Influence of Strategic Orientation on Entrepreneurial Performance Based on SPSS Statistical Method: Opportunity-Resource Integration as Intermediary},
booktitle={Proceedings of the 4th International Conference on Economic Management and Model Engineering - Volume 1: ICEMME},
year={2022},
pages={108-115},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012026600003620},
isbn={978-989-758-636-1},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 4th International Conference on Economic Management and Model Engineering - Volume 1: ICEMME
TI - Analysis of the Influence of Strategic Orientation on Entrepreneurial Performance Based on SPSS Statistical Method: Opportunity-Resource Integration as Intermediary
SN - 978-989-758-636-1
AU - Xu Z.
PY - 2022
SP - 108
EP - 115
DO - 10.5220/0012026600003620
PB - SciTePress