A Quantitative Study on Health Information Dissemination Through the We-Media Platform Among Middle-Aged and Elderly Users

Suyu Zhang, Yujun Fang, Rong Hu

2022

Abstract

The dissemination of health information through the we-media platform among middle-aged and elderly users is a critical topic of research. Based on the technology acceptance model (TAM) and in combination with the characteristics of health we-media, this paper investigated the current trend of middle-aged and elderly groups using the we-media platform to obtain health information and the factors influencing their acceptance. The results revealed that the perceived ease of use and usefulness of the platform is considerably affected by the following: (1) age groups; (2) the trust of the users in the we-media platform; (3) the technical difficulty of the we-media platform. Moreover, acceptance willingness depends on the professional level, difficulty of use, and technology. Furthermore, both perceived ease of use and perceived usefulness of middle-aged and elderly users positively affects their acceptance willingness. Therefore, the we-media platform needs to continuously improve the user experience and improve the acceptance willingness of middle-aged and elderly user groups. This paper will be beneficial to enrich the modern life research of middle-aged and elderly groups, and provide reference for the further improvement of we media platform.

Paper Citation

in Harvard Style

Zhang S., Fang Y. and Hu R. (2022). A Quantitative Study on Health Information Dissemination Through the We-Media Platform Among Middle-Aged and Elderly Users. In Proceedings of the 4th International Conference on Economic Management and Model Engineering - Volume 1: ICEMME; ISBN 978-989-758-636-1, SciTePress, pages 654-662. DOI: 10.5220/0012041500003620

in Bibtex Style

@conference{icemme22,
author={Suyu Zhang and Yujun Fang and Rong Hu},
title={A Quantitative Study on Health Information Dissemination Through the We-Media Platform Among Middle-Aged and Elderly Users},
booktitle={Proceedings of the 4th International Conference on Economic Management and Model Engineering - Volume 1: ICEMME},
year={2022},
pages={654-662},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012041500003620},
isbn={978-989-758-636-1},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 4th International Conference on Economic Management and Model Engineering - Volume 1: ICEMME
TI - A Quantitative Study on Health Information Dissemination Through the We-Media Platform Among Middle-Aged and Elderly Users
SN - 978-989-758-636-1
AU - Zhang S.
AU - Fang Y.
AU - Hu R.
PY - 2022
SP - 654
EP - 662
DO - 10.5220/0012041500003620
PB - SciTePress