Research on Network Public Opinion Communication Model of Fusion Emotion

Xiding Xing, Hongmei Yang

2022

Abstract

To effectively simulate the network public opinion dissemination process and study the evolution law of different public opinion groups under the influence of emotion intervention, we propose a group network public opinion communication model SPQNR that integrates emotions. The model divides netizens into three categories according to the sentiment value of netizens’ main comments and introduces the positive rate and negative rate of netizens to design the relationship between the mutual conversion parameters between groups. Finally, this paper conducts case analysis through Anylogic simulation. The SPQNR model can effectively simulate the evolution of public opinion of different groups.

Paper Citation

in Harvard Style

Xing X. and Yang H. (2022). Research on Network Public Opinion Communication Model of Fusion Emotion. In Proceedings of the 2nd International Conference on Public Management and Big Data Analysis - Volume 1: PMBDA; ISBN 978-989-758-658-3, SciTePress, pages 184-189. DOI: 10.5220/0012071800003624

in Bibtex Style

@conference{pmbda22,
author={Xiding Xing and Hongmei Yang},
title={Research on Network Public Opinion Communication Model of Fusion Emotion},
booktitle={Proceedings of the 2nd International Conference on Public Management and Big Data Analysis - Volume 1: PMBDA},
year={2022},
pages={184-189},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012071800003624},
isbn={978-989-758-658-3},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Management and Big Data Analysis - Volume 1: PMBDA
TI - Research on Network Public Opinion Communication Model of Fusion Emotion
SN - 978-989-758-658-3
AU - Xing X.
AU - Yang H.
PY - 2022
SP - 184
EP - 189
DO - 10.5220/0012071800003624
PB - SciTePress