Research on New Media Integration Method Based on Game Model

Jinshan Xu, Yanquan Zhao

2023

Abstract

Radio and television traditional media and new media are not blindly contradictory and conflicting, the two will coexist in the future for some time. The integration and development of traditional media and new media has become possible in terms of national policies and technical support. It is particularly necessary for media units at all levels to formulate appropriate integration plans between traditional media and new media in combination with their own actual conditions. Firstly, this paper conducts an in-depth study on the development status and latest technology of traditional media and new media at home and abroad, introduces game theory into the study of the integration scheme of traditional media and new media, and establishes the game model of the integration scheme. Then, by using the game model and combining the demand analysis of traditional media and new media integration schemes, the original limited TV and the Internet are organically combined, and an IPTV system is established to realize the integration of traditional media and new media. The results show that the system achieves the expected goal and has certain theoretical value and popularization significance.

Paper Citation

in Harvard Style

Xu J. and Zhao Y. (2023). Research on New Media Integration Method Based on Game Model. In Proceedings of the 2nd International Seminar on Artificial Intelligence, Networking and Information Technology - Volume 1: ANIT; ISBN 978-989-758-677-4, SciTePress, pages 556-560. DOI: 10.5220/0012287500003807

in Bibtex Style

@conference{anit23,
author={Jinshan Xu and Yanquan Zhao},
title={Research on New Media Integration Method Based on Game Model},
booktitle={Proceedings of the 2nd International Seminar on Artificial Intelligence, Networking and Information Technology - Volume 1: ANIT},
year={2023},
pages={556-560},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012287500003807},
isbn={978-989-758-677-4},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Seminar on Artificial Intelligence, Networking and Information Technology - Volume 1: ANIT
TI - Research on New Media Integration Method Based on Game Model
SN - 978-989-758-677-4
AU - Xu J.
AU - Zhao Y.
PY - 2023
SP - 556
EP - 560
DO - 10.5220/0012287500003807
PB - SciTePress