Revolutionizing Marketing Strategies: A Study of Modern Marketing Technologies and Their Adoption by Maharashtrian Women Entrepreneurs in Business Ventures

Aboli Niphadkar, Rachna Chaturvedi, Ajay Kumar Mishra, Ninad Gawande

2023

Abstract

Marketing is an essential aspect of any business venture. It is an effective tool for creating awareness about products or services and promoting them to the target audience. This research paper aims to study the adoption of modern digital marketing technologies by Maharashtrian women entrepreneurs in business ventures. The study is based on a survey of 100 Maharashtrian women entrepreneurs in various business sectors, ranging from manufacturing to service industries. The study focuses on exploring the relevance and adoption of modern digital marketing technologies by these entrepreneurs, the challenges they face in adopting these technologies, and the benefits they obtain from their adoption. The study found that most Maharashtrian women entrepreneurs in business ventures are aware of modern marketing technologies. Still, their adoption rate is relatively low due to various challenges, such as lack of technical knowledge, financial constraints, and resistance to change. The study further identifies the most used modern digital marketing technologies among Maharashtrian women entrepreneurs in business ventures, including social media marketing, email marketing, content marketing, and search engine optimization. The study also explores the impact of the COVID-19 pandemic on the adoption of modern digital marketing technologies by Maharashtrian women entrepreneurs in business ventures. The pandemic has created a new business environment, forcing entrepreneurs to adopt modern digital marketing technologies to stay relevant and competitive. In conclusion, the study highlights the importance of digital marketing technologies in the success of business ventures, particularly those led by Maharashtrian women entrepreneurs. The study provides insights into the relevance and adoption of modern digital marketing technologies by these entrepreneurs, the challenges they face in adopting them, and the benefits they obtain from their adoption. The findings of this study can be used by policymakers, business associations, and other stakeholders to develop strategies that promote the adoption of modern digital marketing technologies by Maharashtrian women entrepreneurs in business ventures.

Paper Citation

in Harvard Style

Niphadkar A., Chaturvedi R., Kumar Mishra A. and Gawande N. (2023). Revolutionizing Marketing Strategies: A Study of Modern Marketing Technologies and Their Adoption by Maharashtrian Women Entrepreneurs in Business Ventures. In Proceedings of the 1st Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR; ISBN 978-989-758-687-3, SciTePress, pages 634-645. DOI: 10.5220/0012500000003792

in Bibtex Style

@conference{pamir23,
author={Aboli Niphadkar and Rachna Chaturvedi and Ajay Kumar Mishra and Ninad Gawande},
title={Revolutionizing Marketing Strategies: A Study of Modern Marketing Technologies and Their Adoption by Maharashtrian Women Entrepreneurs in Business Ventures},
booktitle={Proceedings of the 1st Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR},
year={2023},
pages={634-645},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012500000003792},
isbn={978-989-758-687-3},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR
TI - Revolutionizing Marketing Strategies: A Study of Modern Marketing Technologies and Their Adoption by Maharashtrian Women Entrepreneurs in Business Ventures
SN - 978-989-758-687-3
AU - Niphadkar A.
AU - Chaturvedi R.
AU - Kumar Mishra A.
AU - Gawande N.
PY - 2023
SP - 634
EP - 645
DO - 10.5220/0012500000003792
PB - SciTePress