Advantages of TikTok Shop Compared to Other Social Media

Sheila Silvia Permatasari, Sihar Tambun, Nita Felicia

2023

Abstract

This research aims to analyze the advantages and attractiveness of the TikTok Shop application. The research data sources are Online News, YouTube, and research articles with a time span of 3 years, particularly from 2021 to 2023. Data sources are selected based on credibility and suitability of the data to the problem being studied. Data processing uses NVivo 12 Plus software. There are four stages of data processing, specifically the data input process, coding process, visualization process, and conclusion determination process. Coding validity was evaluated using a triangulation approach. The research results obtained six factor points that might explain the advantages of TikTok Shop. First, TikTok Shop provides lots of promos, discounts, and free shipping. Second, TikTok Shop has many active users. Third, ease of transactions and use of the TikTok Shop. Fourth, features that are easy to understand. Fifth, The TikTok Shop algorithm is easy and customizable to use. Sixth, a unique way of promotion using content and live. If you want to learn more about the TikTok Shop application and its advantages, then these six factor points are recommended for analysis. For students who are still quite unfamiliar with using TikTok Shop, these six factors can be used as a guide and reference. With these six factors, it is hoped that it can become a learning reference for developing the advantages of TikTok Shop in the era of digitalization in the future.

Paper Citation

in Harvard Style

Permatasari S., Tambun S. and Felicia N. (2023). Advantages of TikTok Shop Compared to Other Social Media. In Proceedings of the 4th International Seminar and Call for Paper - Volume 1: ISCP UTA '45 JAKARTA; ISBN 978-989-758-691-0, SciTePress, pages 288-293. DOI: 10.5220/0012580700003821

in Bibtex Style

@conference{iscp uta '45 jakarta23,
author={Sheila Silvia Permatasari and Sihar Tambun and Nita Felicia},
title={Advantages of TikTok Shop Compared to Other Social Media},
booktitle={Proceedings of the 4th International Seminar and Call for Paper - Volume 1: ISCP UTA '45 JAKARTA},
year={2023},
pages={288-293},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012580700003821},
isbn={978-989-758-691-0},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 4th International Seminar and Call for Paper - Volume 1: ISCP UTA '45 JAKARTA
TI - Advantages of TikTok Shop Compared to Other Social Media
SN - 978-989-758-691-0
AU - Permatasari S.
AU - Tambun S.
AU - Felicia N.
PY - 2023
SP - 288
EP - 293
DO - 10.5220/0012580700003821
PB - SciTePress