Dynamo Effects of Digital Marketing: Catalysing Dual Impact on Post – Covid Tourism and Banking Sales

Khalisah Visiana

2023

Abstract

During the COVID-19 pandemic in 2020, Indonesia experienced a contraction in economic growth which caused deflation. In the third quarter of 2022, the rate of COVID-19 pandemic cases will be under control, and this will encourage improvements in the national economic condition. The potential for tourism in Indonesia makes the tourism industry an important economic sector, especially during the transition period for economic recovery from the COVID-19 pandemic. The way tourism products are presented and promoted, as well as the way consumers think, act and seek information, have changed radically. Technology has also revolutionised the way people book their travel, using a variety of devices and channels. This can increase sales of tourism companies, but it cannot be separated from the involvement of banking through its intermediation role in financial transactions, so there is a reciprocal effect. This research aims to examine the dynamo effect that arises from the use of digital marketing to increase income from sales and the double impact or reciprocal relationship that occurs on income from sales of tourism companies and banking companies post-COVID-19. To fulfil these objectives, research was conducted on tourism and banking companies to provide answers to the research. The potential for tourism and the role of banking intermediation, complemented by digital marketing, will drive national economic recovery.

Paper Citation

in Harvard Style

Visiana K. (2023). Dynamo Effects of Digital Marketing: Catalysing Dual Impact on Post – Covid Tourism and Banking Sales. In Proceedings of the 4th International Seminar and Call for Paper - Volume 1: ISCP UTA '45 JAKARTA; ISBN 978-989-758-691-0, SciTePress, pages 331-338. DOI: 10.5220/0012581800003821

in Bibtex Style

@conference{iscp uta '45 jakarta23,
author={Khalisah Visiana},
title={Dynamo Effects of Digital Marketing: Catalysing Dual Impact on Post – Covid Tourism and Banking Sales},
booktitle={Proceedings of the 4th International Seminar and Call for Paper - Volume 1: ISCP UTA '45 JAKARTA},
year={2023},
pages={331-338},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012581800003821},
isbn={978-989-758-691-0},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 4th International Seminar and Call for Paper - Volume 1: ISCP UTA '45 JAKARTA
TI - Dynamo Effects of Digital Marketing: Catalysing Dual Impact on Post – Covid Tourism and Banking Sales
SN - 978-989-758-691-0
AU - Visiana K.
PY - 2023
SP - 331
EP - 338
DO - 10.5220/0012581800003821
PB - SciTePress