Benefits of Building a Startup in the Era of Digitalization

Lukiyana, Novia Aldina

2023

Abstract

This research aims to obtain concepts and information about the benefits gained from building a start-up in the digital era. The sources of this research are online news, articles, and YouTube. This research was conducted over the last three years, from 2021 to 2023. Data sources were selected based on the credibility and suitability of the data for the problems studied. Data processing uses Nvivo 12 Plus software. There are 4 stages in the process of data processing: data input, coding, visualization, and conclusion determination. The research findings showed 5 advantages of Start-ups in the Digital Era. Firstly, they have a broad market share and do not lag behind others. Secondly, there is no need to determine a good or strategic location. Thirdly, they have a mastery of digital technology. Fourthly, the cost of capital is lower. Fifth, it can change people's mindsets so that it can reduce unemployment. This research can be used by other researchers who require information on the concepts and benefits of developing Start-ups. The results of this research can be used by Start-up businesspeople, if they wish to build a Start-up in the era of digitization.

Paper Citation

in Harvard Style

Lukiyana. and Aldina N. (2023). Benefits of Building a Startup in the Era of Digitalization. In Proceedings of the 4th International Seminar and Call for Paper - Volume 1: ISCP UTA '45 JAKARTA; ISBN 978-989-758-691-0, SciTePress, pages 350-355. DOI: 10.5220/0012582100003821

in Bibtex Style

@conference{iscp uta '45 jakarta23,
author={Lukiyana and Novia Aldina},
title={Benefits of Building a Startup in the Era of Digitalization},
booktitle={Proceedings of the 4th International Seminar and Call for Paper - Volume 1: ISCP UTA '45 JAKARTA},
year={2023},
pages={350-355},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012582100003821},
isbn={978-989-758-691-0},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 4th International Seminar and Call for Paper - Volume 1: ISCP UTA '45 JAKARTA
TI - Benefits of Building a Startup in the Era of Digitalization
SN - 978-989-758-691-0
AU - Lukiyana.
AU - Aldina N.
PY - 2023
SP - 350
EP - 355
DO - 10.5220/0012582100003821
PB - SciTePress