Multiplier Effect Development of Culinary Tourism Processed Coastal Communities in Sei. Enam, Bintan Regency

Bunga Paramita, Fradya Randa, Abdul Jalal, Catri Jintar, Kiki Wulandari, Firmansyah Kusasi, Roni Kurniawan

2023

Abstract

With the rapid advances in technology such as the internet, it has become increasingly sophisticated and the growing ease of access has increasingly attracted the public’s attention. This research aims to produce a systematic, factorial, and accurate analysis of the characteristics, facts, and relationships between the phenomena studied. The method used is a qualitative method. The research results illustrate that the internet is able to encourage increased sales of MSMEs today. With easy internet access and implemented promotional strategies, MSMEs have a strategy for utilizing marketplaces and social media to increase sales. Shopee is a forum that operates in the online market sector. The online market (Shopee) provides convenience and comfort for sellers and buyers. The strategy of utilizing the Shopee marketplace is currently able to increase sales for MSMEs in Indonesia. One example is the WomenWear store.

Paper Citation

in Harvard Style

Paramita B., Randa F., Jalal A., Jintar C., Wulandari K., Kusasi F. and Kurniawan R. (2023). Multiplier Effect Development of Culinary Tourism Processed Coastal Communities in Sei. Enam, Bintan Regency. In Proceedings of the 2nd Maritime, Economics and Business International Conference - Volume 1: MEBIC; ISBN 978-989-758-704-7, SciTePress, pages 32-36. DOI: 10.5220/0012697000003798

in Bibtex Style

@conference{mebic23,
author={Bunga Paramita and Fradya Randa and Abdul Jalal and Catri Jintar and Kiki Wulandari and Firmansyah Kusasi and Roni Kurniawan},
title={Multiplier Effect Development of Culinary Tourism Processed Coastal Communities in Sei. Enam, Bintan Regency},
booktitle={Proceedings of the 2nd Maritime, Economics and Business International Conference - Volume 1: MEBIC},
year={2023},
pages={32-36},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012697000003798},
isbn={978-989-758-704-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Maritime, Economics and Business International Conference - Volume 1: MEBIC
TI - Multiplier Effect Development of Culinary Tourism Processed Coastal Communities in Sei. Enam, Bintan Regency
SN - 978-989-758-704-7
AU - Paramita B.
AU - Randa F.
AU - Jalal A.
AU - Jintar C.
AU - Wulandari K.
AU - Kusasi F.
AU - Kurniawan R.
PY - 2023
SP - 32
EP - 36
DO - 10.5220/0012697000003798
PB - SciTePress