Digital Convergence and Print Media: A Study on Perception, Impact and Innovation in India

Neha, Kuldeep Siwach, Preeti Singh

2023

Abstract

This research study explores the changing nature of print media in the digital age, with a specific emphasis on how digital convergence has influenced perception, impact, and innovation in India. Through a comprehensive survey of 350 respondents, this study analyses the distribution of gender among participants, their frequency of reading print newspapers and magazines, preferred news sources, and perceptions regarding the benefits of digital convergence on print media distribution. Additionally, it explores how gender influences opinions on digital convergence, the efficiency of print media delivery routes, and the impact of digital-print media convergence on information distribution mechanisms. The findings suggest a nuanced understanding of how digital technologies are reshaping traditional print media, providing insights into the dynamic relationship between digital and print media in India.

Paper Citation

in Harvard Style

Neha., Siwach K. and Singh P. (2023). Digital Convergence and Print Media: A Study on Perception, Impact and Innovation in India. In Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2; ISBN 978-989-758-723-8, SciTePress, pages 228-232. DOI: 10.5220/0012786200003882

in Bibtex Style

@conference{pamir-223,
author={Neha and Kuldeep Siwach and Preeti Singh},
title={Digital Convergence and Print Media: A Study on Perception, Impact and Innovation in India},
booktitle={Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2},
year={2023},
pages={228-232},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012786200003882},
isbn={978-989-758-723-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2
TI - Digital Convergence and Print Media: A Study on Perception, Impact and Innovation in India
SN - 978-989-758-723-8
AU - Neha.
AU - Siwach K.
AU - Singh P.
PY - 2023
SP - 228
EP - 232
DO - 10.5220/0012786200003882
PB - SciTePress