Analysis of the Factors Influencing Streaming Video Services' Business Performance

Ruonan Sun

2023

Abstract

People are not satisfied with the limited programs available on cable TV, and with the popularity of the internet and the common use of electronic devices, as well as the constant technological innovations of video companies, people can now watch any performance they want in their homes in very high definition. The video streaming industry is one of the hottest and most profitable industries today. But it’s not yet clear when the big video service media players gained their strong leading position in the market and how they divide up the mainstream video service media market. Therefore, this paper examines the trends in the number of subscribers of video streaming platforms with more than 60 million subscribers over the seven years from 2017 to 2023. Through data visualization and data comparison, it is straightforward to see that in the three years starting in 2017, the number of subscribers grew rapidly, but starting in 2020, some established platforms started to stagnate as some emerging platforms entered the market and were full of potential. Then this paper analyzes the reasons behind the trends, like market saturation, the support of technology, users’ demand, social background, and market opportunity.

Paper Citation

in Harvard Style

Sun R. (2023). Analysis of the Factors Influencing Streaming Video Services' Business Performance. In Proceedings of the 1st International Conference on Data Analysis and Machine Learning - Volume 1: DAML; ISBN 978-989-758-705-4, SciTePress, pages 98-102. DOI: 10.5220/0012808600003885

in Bibtex Style

@conference{daml23,
author={Ruonan Sun},
title={Analysis of the Factors Influencing Streaming Video Services' Business Performance},
booktitle={Proceedings of the 1st International Conference on Data Analysis and Machine Learning - Volume 1: DAML},
year={2023},
pages={98-102},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012808600003885},
isbn={978-989-758-705-4},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Data Analysis and Machine Learning - Volume 1: DAML
TI - Analysis of the Factors Influencing Streaming Video Services' Business Performance
SN - 978-989-758-705-4
AU - Sun R.
PY - 2023
SP - 98
EP - 102
DO - 10.5220/0012808600003885
PB - SciTePress