UTAUT Model: An Approach to Evaluate the Acceptance of Public Perception on Standard Operating Procedures for Early Initiation of Breastfeeding for Section Caesarea Patients

Ana Pujianti Harahap, Aulia Amini, Indriyani Makmun, Linda Meliati

2023

Abstract

Sectio Caesarea (SC) is one of the obstacles to the implementation of early initiation of breastfeeding (EIBF) so that it requires appropriate Standard Operating Procedures (SOP). SOP will always be related to the perception of voluntary public acceptance, which public acceptance of EIBF SOP for SC patients requires an evaluation approach that is able to investigate the determining factors. This study aims to analyze public perception of EIBF SOP for SC patients. This study used evaluation research through survey method and Unified Theory of Acceptance and Use of Technology (UTAUT) model design approach. This evaluation model emphasized the four key constructs of UTAUT: Performance Expectations, Business Expectations, Social Influences, and Facilitating Conditions as independent variables and the dependent variables under study, namely interests and behavior. This research involved forty samples with accidental sampling technique. Population this study employed mothers who have given birth through SC. The results indicated that social influence can significantly influence the mother's interest in implementing EIBF SC in accordance with the SOP, namely the p-value of < 0.005, which is 0,028. According to SOP, the effect of facilitating conditions on respondents' behavior in carrying out EIBF SC found that the p-value < 0.005 was 0.042. Survey research results, EIBF SOP for SC patients be accepted in public by considering social aspects and the availability of supporting facilities. It is necessary to conduct feasibility tests related to EIBF SOP for SC in further research.

Paper Citation

in Harvard Style

Harahap A., Amini A., Makmun I. and Meliati L. (2023). UTAUT Model: An Approach to Evaluate the Acceptance of Public Perception on Standard Operating Procedures for Early Initiation of Breastfeeding for Section Caesarea Patients. In Proceedings of the 5th International Conference on Social Determinants of Health - Volume 1: ICSDH; ISBN 978-989-758-727-6, SciTePress, pages 24-29. DOI: 10.5220/0012898300004564

in Bibtex Style

@conference{icsdh23,
author={Ana Pujianti Harahap and Aulia Amini and Indriyani Makmun and Linda Meliati},
title={UTAUT Model: An Approach to Evaluate the Acceptance of Public Perception on Standard Operating Procedures for Early Initiation of Breastfeeding for Section Caesarea Patients},
booktitle={Proceedings of the 5th International Conference on Social Determinants of Health - Volume 1: ICSDH},
year={2023},
pages={24-29},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012898300004564},
isbn={978-989-758-727-6},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 5th International Conference on Social Determinants of Health - Volume 1: ICSDH
TI - UTAUT Model: An Approach to Evaluate the Acceptance of Public Perception on Standard Operating Procedures for Early Initiation of Breastfeeding for Section Caesarea Patients
SN - 978-989-758-727-6
AU - Harahap A.
AU - Amini A.
AU - Makmun I.
AU - Meliati L.
PY - 2023
SP - 24
EP - 29
DO - 10.5220/0012898300004564
PB - SciTePress