Globalization, SMEs, and Digitalization: The Role of Marketing and Entrepreneurial Behavior

Sunil Kumar Vohra, Shashi Kant Gupta, Susheel Kumar Singh, Prabhdeep Singh

2023

Abstract

Digitalization is not a new phenomenon, but it is evolving and altering in ways that affect businesses worldwide and open doors for Small and medium-sized enterprises(SMEs) to participate in the global economy. Although digitalization, globalization and SMEs are major concerns for global and European corporations alike, Digitalization and SMEs' international strategic choices, which have not been thoroughly explored, are critical to investigate. Both globalization and the increase of SMEs with an international presence are significant developments on a global scale.The multidimensional behavior of an entrepreneur who is imaginative, proactive, independent, proactive, and willing to compete aggressively to capitalize on market possibilities is known as entrepreneurial behavior. This research investigates at marketing and entrepreneurial behavior have a role in the effects of digitalization and globalization on SMEs.To help SME managers, this research offers hypotheses data and conclusions on the crucial roles of moderating the effect of entrepreneurial behavior and marketing.

Paper Citation

in Harvard Style

Vohra S., Gupta S., Singh S. and Singh P. (2023). Globalization, SMEs, and Digitalization: The Role of Marketing and Entrepreneurial Behavior. In Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2; ISBN 978-989-758-723-8, SciTePress, pages 623-627. DOI: 10.5220/0012908000003882

in Bibtex Style

@conference{pamir-223,
author={Sunil Vohra and Shashi Gupta and Susheel Singh and Prabhdeep Singh},
title={Globalization, SMEs, and Digitalization: The Role of Marketing and Entrepreneurial Behavior},
booktitle={Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2},
year={2023},
pages={623-627},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012908000003882},
isbn={978-989-758-723-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2
TI - Globalization, SMEs, and Digitalization: The Role of Marketing and Entrepreneurial Behavior
SN - 978-989-758-723-8
AU - Vohra S.
AU - Gupta S.
AU - Singh S.
AU - Singh P.
PY - 2023
SP - 623
EP - 627
DO - 10.5220/0012908000003882
PB - SciTePress