Worker Perspective: Lean Marketing's Strategic Enhancement

Shashi Kant Gupta, Prabhdeep Singh, Susheel Kumar Singh, Mahesh Singh

2023

Abstract

Organizations frequently use lean marketing techniques to achieve satisfactory marketing performance. This research examined about lean marketing may improve marketing efficiency. It essentially investigated if lean marketing [LM] has a major impact on marketing effectiveness. The questionnaire was used to gather information from a sample of 48 workers at the dairy plant in Mosul. Also, statistical techniques were applied to the data analysis and result extraction using SPSS. Findings indicated that the effectiveness of marketing is significantly impacted by lean marketing. The research provided recommendations for improving the marketing performance at the dairy facility in Mosul.

Paper Citation

in Harvard Style

Gupta S., Singh P., Singh S. and Singh M. (2023). Worker Perspective: Lean Marketing's Strategic Enhancement. In Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2; ISBN 978-989-758-723-8, SciTePress, pages 674-677. DOI: 10.5220/0012912200003882

in Bibtex Style

@conference{pamir-223,
author={Shashi Gupta and Prabhdeep Singh and Susheel Singh and Mahesh Singh},
title={Worker Perspective: Lean Marketing's Strategic Enhancement},
booktitle={Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2},
year={2023},
pages={674-677},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012912200003882},
isbn={978-989-758-723-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2
TI - Worker Perspective: Lean Marketing's Strategic Enhancement
SN - 978-989-758-723-8
AU - Gupta S.
AU - Singh P.
AU - Singh S.
AU - Singh M.
PY - 2023
SP - 674
EP - 677
DO - 10.5220/0012912200003882
PB - SciTePress