Color Lexemes in Context: Cognitive and Cultural Explorations

Dilrabo Bakhronova, Nodira Alavutdinova, Saodat Israilova, Virna Velazquéz Vilchis

2023

Abstract

This study explores the pragmatic dimensions of lexemes that express color, highlighting their contextual usage and the cognitive and cultural factors influencing their interpretation. By analysing how color lexemes function across various discourses, the research delves into the mental associations and perceptions readers form around colors. The findings underscore the role of context in shaping the pragmatic meaning of color-related terms and offer insights into the interplay between language, cognition, and culture. This comprehensive analysis reveals how colors convey meaning, evoke emotions, and shape communicative strategies. The implications extend to practical applications in advertising, marketing, and cross-cultural communication, where understanding the nuanced use of color is essential. By filling a research gap, this study enriches linguistic scholarship and provides valuable knowledge for effective color usage in diverse communicative contexts.

Paper Citation

in Harvard Style

Bakhronova D., Alavutdinova N., Israilova S. and Vilchis V. (2023). Color Lexemes in Context: Cognitive and Cultural Explorations. In Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2; ISBN 978-989-758-723-8, SciTePress, pages 695-699. DOI: 10.5220/0012913900003882

in Bibtex Style

@conference{pamir-223,
author={Dilrabo Bakhronova and Nodira Alavutdinova and Saodat Israilova and Virna Vilchis},
title={Color Lexemes in Context: Cognitive and Cultural Explorations},
booktitle={Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2},
year={2023},
pages={695-699},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012913900003882},
isbn={978-989-758-723-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2
TI - Color Lexemes in Context: Cognitive and Cultural Explorations
SN - 978-989-758-723-8
AU - Bakhronova D.
AU - Alavutdinova N.
AU - Israilova S.
AU - Vilchis V.
PY - 2023
SP - 695
EP - 699
DO - 10.5220/0012913900003882
PB - SciTePress