A Comparative Analysis of Business Perspectives and Marketing Engagement in the Market

Sunil Kumar Vohra, Shashi Kant Gupta, Susheel Kumar Singh, Prabhdeep Singh

2023

Abstract

The assessment of the value that marketing brings to a company is a challenging issue, both in terms of its principles and its applications. Especially for project firms, there is a lack of study on decision-making at the finance-marketing interaction. The study investigates the quantity and quality of conversation in financial decision in reaction to accountability requirements for allocation of resources to deal with competing difficulties. The marketing-finance interface contains crucial aspects like return on investments (ROI) and return on marketing investments (ROMI). A statistical and a qualitative analysis of ROMI/ROI are conducted. According to empirical data, project businesses and business units are mostly evaluated on the basis of brief financial criteria, which are out of step with their long-term performance. Project marketplaces make marketing investment difficult. Customer lifetime value and ROMI project data sets can aid in pleasant conversations between financial services interfaces.

Paper Citation

in Harvard Style

Vohra S., Gupta S., Singh S. and Singh P. (2023). A Comparative Analysis of Business Perspectives and Marketing Engagement in the Market. In Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2; ISBN 978-989-758-723-8, SciTePress, pages 748-751. DOI: 10.5220/0012915200003882

in Bibtex Style

@conference{pamir-223,
author={Sunil Vohra and Shashi Gupta and Susheel Singh and Prabhdeep Singh},
title={A Comparative Analysis of Business Perspectives and Marketing Engagement in the Market},
booktitle={Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2},
year={2023},
pages={748-751},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012915200003882},
isbn={978-989-758-723-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2
TI - A Comparative Analysis of Business Perspectives and Marketing Engagement in the Market
SN - 978-989-758-723-8
AU - Vohra S.
AU - Gupta S.
AU - Singh S.
AU - Singh P.
PY - 2023
SP - 748
EP - 751
DO - 10.5220/0012915200003882
PB - SciTePress