Theoretical Prerequisites for the Study of Category of Motivation in the Advertising Text

Aziza A. Muminova, Nargiza R. Madaminova, Olga V. Shevtsova, Alfiya R. Galyamova, Shaxlo A. Alimardanova

2023

Abstract

The article deals with the system of advertising texts. Advertising is described as a phenomenon of modern society; it is such information that affects the mass consciousness, analysing these structures one can learn that most of the advertising headlines are composed of simple sentences. The impact of advertising on the consciousness of people has a psychological impact on perception. It is advertising that allows the relationship between the addressee and the addresser, playing an important role in informing. In the world community, due to the change in market relations and the expansion of the sphere of influence of information technologies, advertising texts are increasingly affecting the life, worldview, and cultural stereotypes of both the individual consumer and the lingua-cultural community as a whole. There is a need to study the role of advertising in the formation of mass consciousness within the framework of such disciplines as linguoculturology, psycholinguistics, pragmalinguistics, etc. In multi-system languages, an adequate interpretation of the interlocutor's intention in a certain communicative environment determines and serves as the basis for further expansion and development of cultural ties.

Paper Citation

in Harvard Style

Muminova A., Madaminova N., Shevtsova O., Galyamova A. and Alimardanova S. (2023). Theoretical Prerequisites for the Study of Category of Motivation in the Advertising Text. In Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2; ISBN 978-989-758-723-8, SciTePress, pages 842-844. DOI: 10.5220/0012929800003882

in Bibtex Style

@conference{pamir-223,
author={Aziza Muminova and Nargiza Madaminova and Olga Shevtsova and Alfiya Galyamova and Shaxlo Alimardanova},
title={Theoretical Prerequisites for the Study of Category of Motivation in the Advertising Text},
booktitle={Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2},
year={2023},
pages={842-844},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012929800003882},
isbn={978-989-758-723-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2
TI - Theoretical Prerequisites for the Study of Category of Motivation in the Advertising Text
SN - 978-989-758-723-8
AU - Muminova A.
AU - Madaminova N.
AU - Shevtsova O.
AU - Galyamova A.
AU - Alimardanova S.
PY - 2023
SP - 842
EP - 844
DO - 10.5220/0012929800003882
PB - SciTePress