E-Commerce Adoption in Developing Markets: SME Perspectives

Amit Mishra, Shashi Kant Gupta, Prabhdeep Singh, Orooj Siddiqui

2023

Abstract

E-commerce may enhance communications among manufacturers, retailers, customers, and even policymakers. However for a number of causes, the usage of e-commerce by small and medium-sized businesses (SMEs) in the process of countries is still constrained. This research seeks to establish the variables that affect how SMEs in Ho Chi Minh City employ the E-commerce model. Next, numerous policy implications are offered for Ho Chi Minh City Businesses to encourage e-commerce. The research included data from 302 Ho Chi Minh City Firms. In order to analyze data, statistical methods such as correlation test, the Cronbach's Alpha reliability scale, as well as the linear regression model along with exploratory factors (EFA) was utilised. Results indicate adoption of e-commerce is boosted by the enterprise's preparedness, understanding of the advantages of online shopping, and promoting regulations.

Paper Citation

in Harvard Style

Mishra A., Gupta S., Singh P. and Siddiqui O. (2023). E-Commerce Adoption in Developing Markets: SME Perspectives. In Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2; ISBN 978-989-758-723-8, SciTePress, pages 1613-1616. DOI: 10.5220/0012988200003882

in Bibtex Style

@conference{pamir-223,
author={Amit Mishra and Shashi Gupta and Prabhdeep Singh and Orooj Siddiqui},
title={E-Commerce Adoption in Developing Markets: SME Perspectives},
booktitle={Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2},
year={2023},
pages={1613-1616},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012988200003882},
isbn={978-989-758-723-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Pamir Transboundary Conference for Sustainable Societies - Volume 1: PAMIR-2
TI - E-Commerce Adoption in Developing Markets: SME Perspectives
SN - 978-989-758-723-8
AU - Mishra A.
AU - Gupta S.
AU - Singh P.
AU - Siddiqui O.
PY - 2023
SP - 1613
EP - 1616
DO - 10.5220/0012988200003882
PB - SciTePress