Enhancement of the Online Presence of Small and Medium Sized Enterprises with Minimum Impact on Traditional Business Activities in Towns and Cities

María Garrido, José Jesús Castro-Schez, Rubén Grande, Santiago Schez-Sobrino, David Vallejo

2024

Abstract

This paper introduces an innovative strategy for an e-commerce portal designed to support small and medium-sized enterprises (SMEs), integrating local businesses not directly related to product sales, referred to as “satel-lite businesses”, such as bars, restaurants, cinemas or sports facilities. This proposal modifies the existing VR-ZOCO e-commerce portal structure to strengthen local economies, facilitating a symbiosis between online shopping and physical leisure activities. Following a purchase on the portal, users are offered the option to collect their products at specific local points. Linked to this collection act, personalized “leisure plans” are generated, based on “leisure activities” from satellite businesses. This initiative not only promotes the digital growth of SMEs but also encourages the revitalization and sustainable development of local communities. This paper details the fundamental concepts emphasizing how the interaction between online shopping and physical leisure activities can enrich the consumer experience and simultaneously support local businesses. The research proposes a balanced solution that aligns with modern consumer expectations and contributes to local economic and social growth, representing a significant advancement in the digital transformation of SMEs.

Paper Citation

in Harvard Style

Garrido M., Jesús Castro-Schez J., Grande R., Schez-Sobrino S. and Vallejo D. (2024). Enhancement of the Online Presence of Small and Medium Sized Enterprises with Minimum Impact on Traditional Business Activities in Towns and Cities. In Proceedings of the 26th International Conference on Enterprise Information Systems - Volume 1: ICEIS; ISBN 978-989-758-692-7, SciTePress, pages 989-996. DOI: 10.5220/0012630600003690

in Bibtex Style

@conference{iceis24,
author={María Garrido and José Jesús Castro-Schez and Rubén Grande and Santiago Schez-Sobrino and David Vallejo},
title={Enhancement of the Online Presence of Small and Medium Sized Enterprises with Minimum Impact on Traditional Business Activities in Towns and Cities},
booktitle={Proceedings of the 26th International Conference on Enterprise Information Systems - Volume 1: ICEIS},
year={2024},
pages={989-996},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012630600003690},
isbn={978-989-758-692-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 26th International Conference on Enterprise Information Systems - Volume 1: ICEIS
TI - Enhancement of the Online Presence of Small and Medium Sized Enterprises with Minimum Impact on Traditional Business Activities in Towns and Cities
SN - 978-989-758-692-7
AU - Garrido M.
AU - Jesús Castro-Schez J.
AU - Grande R.
AU - Schez-Sobrino S.
AU - Vallejo D.
PY - 2024
SP - 989
EP - 996
DO - 10.5220/0012630600003690
PB - SciTePress