Generative AI Risk Management in Digital Economy

Victor Chang, Leigh Draper, Simin Yu

2024

Abstract

In Healthcare Procurement, This Study Delves into the Integration of Generative AI, Focusing on Its Application within HealthTrust Europe’s marketing and communication frameworks. By analyzing the interplay between innovative AI-driven content personalization and the associated ethical, security, and operational risks, the research offers a nuanced perspective on leveraging technology for enhanced efficiency and engagement. The study employs qualitative research methods to assess risks and propose mitigation strategies, advocating for best practices in AI governance and risk management. It emphasizes the importance of maintaining network security, data integrity, and ethical standards in deploying AI solutions.

Paper Citation

in Harvard Style

Chang V., Draper L. and Yu S. (2024). Generative AI Risk Management in Digital Economy. In Proceedings of the 6th International Conference on Finance, Economics, Management and IT Business - Volume 1: FEMIB; ISBN 978-989-758-695-8, SciTePress, pages 120-127. DOI: 10.5220/0012729800003717

in Bibtex Style

@conference{femib24,
author={Victor Chang and Leigh Draper and Simin Yu},
title={Generative AI Risk Management in Digital Economy},
booktitle={Proceedings of the 6th International Conference on Finance, Economics, Management and IT Business - Volume 1: FEMIB},
year={2024},
pages={120-127},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012729800003717},
isbn={978-989-758-695-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 6th International Conference on Finance, Economics, Management and IT Business - Volume 1: FEMIB
TI - Generative AI Risk Management in Digital Economy
SN - 978-989-758-695-8
AU - Chang V.
AU - Draper L.
AU - Yu S.
PY - 2024
SP - 120
EP - 127
DO - 10.5220/0012729800003717
PB - SciTePress