Value Co-Creation in the Era of Social Networking: Exploring the Social Commerce Value Creation Model Based on Xiaohongshu

Limu Liu

2024

Abstract

This study delves into the mechanisms and operational models of value creation in social commerce, particularly highlighting its rapid development in the context of Web 2.0 and the COVID-19 pandemic, as well as how social commerce distinguishes itself from traditional e-commerce with its S2B2C business model. By adopting Xiaohongshu as a case study, this paper analyzes the key elements for successfully implementing social commerce strategies, including user engagement, content sharing, community building, and their promotion of commercial value and social impact. The research finds that through enhancing social interaction and user-generated content, social commerce platforms can not only improve consumers' shopping experiences and brand loyalty but also foster co-creation of value, thereby generating greater value for both businesses and consumers. This paper contributes to the field of social commerce by proposing a theoretical model for social commerce value creation, clarifying the relationship between user needs, platform strategy, and business models. For businesses and platforms aiming for success in social commerce, this research emphasizes the importance of promoting user participation, building a sense of community, and innovating platform technology and algorithms. Moreover, the study extends the relevant policy implications based on existing research.

Paper Citation

in Harvard Style

Liu L. (2024). Value Co-Creation in the Era of Social Networking: Exploring the Social Commerce Value Creation Model Based on Xiaohongshu. In Proceedings of the 1st International Conference on Engineering Management, Information Technology and Intelligence - Volume 1: EMITI; ISBN 978-989-758-713-9, SciTePress, pages 85-94. DOI: 10.5220/0012909200004508

in Bibtex Style

@conference{emiti24,
author={Limu Liu},
title={Value Co-Creation in the Era of Social Networking: Exploring the Social Commerce Value Creation Model Based on Xiaohongshu},
booktitle={Proceedings of the 1st International Conference on Engineering Management, Information Technology and Intelligence - Volume 1: EMITI},
year={2024},
pages={85-94},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012909200004508},
isbn={978-989-758-713-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Engineering Management, Information Technology and Intelligence - Volume 1: EMITI
TI - Value Co-Creation in the Era of Social Networking: Exploring the Social Commerce Value Creation Model Based on Xiaohongshu
SN - 978-989-758-713-9
AU - Liu L.
PY - 2024
SP - 85
EP - 94
DO - 10.5220/0012909200004508
PB - SciTePress