Enterprise Architecture to Optimize the Sales Process Using the TOGAF ADM Cycle in Companies in the Retail Sector

Deysi Ruiz, Gianmarco Araujo, Jymmy Alarcon

2024

Abstract

This study explored the application of enterprise architecture, specifically utilizing the TOGAF ADM cycle, to optimize the sales process in retail enterprises. In the context of digital transformation, it was crucial for retail operations to strategically adapt. The objective was to demonstrate how a structured approach based on TOGAF could enhance operational efficiency, decision-making, and competitiveness in the dynamic retail market. The methodology included several phases of the TOGAF ADM cycle: the Preliminary Phase involved designing the research framework, organizational analysis, gathering business information, establishing architectural principles, and identifying stakeholders and scope; the Architecture Vision phase defined the baseline and target architecture, identified gaps, and key resources; the Business Architecture phase provided a detailed analysis of the business model, strategies, operations, innovation, enterprise capabilities, and a SWOT analysis; the Information Systems Architecture phase assessed the technology to be used, required human resources, business evolution, and technological adaptability; the Technology Architecture phase focused on technological infrastructure, security, customer loyalty, market knowledge, and customer service. The main conclusion is that the enterprise architecture based on the TOGAF ADM cycle allowed us to optimize the sales processes in the retail sector by 63%, improving operational efficiency and adaptation to market demands, resulting in more satisfying shopping experiences.

Paper Citation

in Harvard Style

Ruiz D., Araujo G. and Alarcon J. (2024). Enterprise Architecture to Optimize the Sales Process Using the TOGAF ADM Cycle in Companies in the Retail Sector. In Proceedings of the 20th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST; ISBN 978-989-758-718-4, SciTePress, pages 218-225. DOI: 10.5220/0012928500003825

in Bibtex Style

@conference{webist24,
author={Deysi Ruiz and Gianmarco Araujo and Jymmy Alarcon},
title={Enterprise Architecture to Optimize the Sales Process Using the TOGAF ADM Cycle in Companies in the Retail Sector},
booktitle={Proceedings of the 20th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST},
year={2024},
pages={218-225},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012928500003825},
isbn={978-989-758-718-4},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 20th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST
TI - Enterprise Architecture to Optimize the Sales Process Using the TOGAF ADM Cycle in Companies in the Retail Sector
SN - 978-989-758-718-4
AU - Ruiz D.
AU - Araujo G.
AU - Alarcon J.
PY - 2024
SP - 218
EP - 225
DO - 10.5220/0012928500003825
PB - SciTePress