Research on Green Supply Chain Optimization of Fresh Food e-Commerce Platform Under New Retail Mode: Taking Fresh Hema as an Example

Lefan Chen

2024

Abstract

With the advancement of information technology, including the Internet, and the rising living levels of the Chinese people, more and more people choose to use online platforms to buy fresh food and other necessities of life, with Fresh Hema as a representative of fresh food platform enterprises balancing online and offline, practicing the new retail model, attracting a large number of consumers. As the concept of sustainable development is gradually being emphasized, companies like Fresh Hema need to transition to environmental protection and build a green supply chain. Taking the supply chain approach of Fresh Hema as an example, to analyze the environmental issues and put forward effective measures to build a green supply chain to provide reference for the majority of fresh food platform enterprises.

Paper Citation

in Harvard Style

Chen L. (2024). Research on Green Supply Chain Optimization of Fresh Food e-Commerce Platform Under New Retail Mode: Taking Fresh Hema as an Example. In Proceedings of the 1st International Conference on Engineering Management, Information Technology and Intelligence - Volume 1: EMITI; ISBN 978-989-758-713-9, SciTePress, pages 316-322. DOI: 10.5220/0012937400004508

in Bibtex Style

@conference{emiti24,
author={Lefan Chen},
title={Research on Green Supply Chain Optimization of Fresh Food e-Commerce Platform Under New Retail Mode: Taking Fresh Hema as an Example},
booktitle={Proceedings of the 1st International Conference on Engineering Management, Information Technology and Intelligence - Volume 1: EMITI},
year={2024},
pages={316-322},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012937400004508},
isbn={978-989-758-713-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Engineering Management, Information Technology and Intelligence - Volume 1: EMITI
TI - Research on Green Supply Chain Optimization of Fresh Food e-Commerce Platform Under New Retail Mode: Taking Fresh Hema as an Example
SN - 978-989-758-713-9
AU - Chen L.
PY - 2024
SP - 316
EP - 322
DO - 10.5220/0012937400004508
PB - SciTePress