Impact of a Split into Single Items on the Response Rate of the User Experience Questionnaire Short (UEQ-S)

Marco Schaa, Jessica Kollmorgen, Martin Schrepp, Jörg Thomaschewski

2024

Abstract

Standardized questionnaires are an efficient and reliable method to measure the user experience of a product, service or system. However, response rates of such surveys are often quite low. The length of a survey has an impact on the willingness to respond. We investigate in this paper if it is useful to split a questionnaire into single items to reduce the time needed for participation. In a real web shop on the confirmation page of their order, customers are either asked to answer all the 8 items of the UEQ-S or just one randomly selected item. Results showed that the presentation of single items increased the response rate. The increase was statistically significant, but from a practical point of view not big enough to justify this method. The measured scores for the single items were statistically different for 2 of the 8 items. Thus, some context effects of neighboring items seem to impact the scores in the full UEQ-S version.

Paper Citation

in Harvard Style

Schaa M., Kollmorgen J., Schrepp M. and Thomaschewski J. (2024). Impact of a Split into Single Items on the Response Rate of the User Experience Questionnaire Short (UEQ-S). In Proceedings of the 20th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST; ISBN 978-989-758-718-4, SciTePress, pages 363-371. DOI: 10.5220/0013046400003825

in Bibtex Style

@conference{webist24,
author={Marco Schaa and Jessica Kollmorgen and Martin Schrepp and Jörg Thomaschewski},
title={Impact of a Split into Single Items on the Response Rate of the User Experience Questionnaire Short (UEQ-S)},
booktitle={Proceedings of the 20th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST},
year={2024},
pages={363-371},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013046400003825},
isbn={978-989-758-718-4},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 20th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST
TI - Impact of a Split into Single Items on the Response Rate of the User Experience Questionnaire Short (UEQ-S)
SN - 978-989-758-718-4
AU - Schaa M.
AU - Kollmorgen J.
AU - Schrepp M.
AU - Thomaschewski J.
PY - 2024
SP - 363
EP - 371
DO - 10.5220/0013046400003825
PB - SciTePress