Integration of Emotionally Intelligent Artificial Intelligence into Neuromarketing: Attitudes, Opportunities, Challenges

Ana Todorova, Irina Kostadinova

2025

Abstract

The integration of emotionally intelligent artificial intelligence into neuromarketing promises to revolutionize the way organizations interact with consumers. This research, based on a survey of 510 marketers and 708 consumers, reveals the complex picture of perceptions and expectations regarding this new technology. Although the potential benefits are significant, ethical dilemmas present a major challenge. The report analyzes the current state of the art of the latest developments in marketing and neuromarketing and thereby contributes to the development of marketing knowledge. At the same time, the authors offer guidelines for developing ethical frameworks for the use of emotionally intelligent artificial intelligence.

Paper Citation

in Harvard Style

Todorova A. and Kostadinova I. (2025). Integration of Emotionally Intelligent Artificial Intelligence into Neuromarketing: Attitudes, Opportunities, Challenges. In Proceedings of the 17th International Conference on Agents and Artificial Intelligence - Volume 1: ICAART; ISBN 978-989-758-737-5, SciTePress, pages 359-366. DOI: 10.5220/0013145200003890

in Bibtex Style

@conference{icaart25,
author={Ana Todorova and Irina Kostadinova},
title={Integration of Emotionally Intelligent Artificial Intelligence into Neuromarketing: Attitudes, Opportunities, Challenges},
booktitle={Proceedings of the 17th International Conference on Agents and Artificial Intelligence - Volume 1: ICAART},
year={2025},
pages={359-366},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013145200003890},
isbn={978-989-758-737-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 17th International Conference on Agents and Artificial Intelligence - Volume 1: ICAART
TI - Integration of Emotionally Intelligent Artificial Intelligence into Neuromarketing: Attitudes, Opportunities, Challenges
SN - 978-989-758-737-5
AU - Todorova A.
AU - Kostadinova I.
PY - 2025
SP - 359
EP - 366
DO - 10.5220/0013145200003890
PB - SciTePress