Zero-Shot Product Description Generation from Customers Reviews

Bruno Gutierrez, Jonatas Grosman, Fernando A. Correia, Hélio Lopes

2025

Abstract

In e-commerce, product descriptions have a great influence on the shopping experience, informing consumers and facilitating purchases. However, creating good descriptions is labor-intensive, especially for large retailers managing daily product launches. To address this, we propose an automated method for product description generation using customer reviews and a Large Language Model (LLM) in a zero-shot approach. Our three-step process involves (i) extracting valuable sentences from reviews, (ii) selecting informative and diverse content using a graph-based strategy, and (iii) generating descriptions via prompts based on these selected sentences and the product title. For our proposal evaluation, we had the collaboration of 30 evaluators comparing the generated descriptions with the ones given by the sellers. As a result, our method produced descriptions preferred over those provided by sellers, rated as more informative, readable, and relevant. Additionally, a comparison with a literature method demonstrated that our approach, supported by statistical testing, results in more effective and preferred descriptions.

Paper Citation

in Harvard Style

Gutierrez B., Grosman J., Correia F. and Lopes H. (2025). Zero-Shot Product Description Generation from Customers Reviews. In Proceedings of the 27th International Conference on Enterprise Information Systems - Volume 1: ICEIS; ISBN 978-989-758-749-8, SciTePress, pages 763-770. DOI: 10.5220/0013280300003929

in Bibtex Style

@conference{iceis25,
author={Bruno Gutierrez and Jonatas Grosman and Fernando Correia and Hélio Lopes},
title={Zero-Shot Product Description Generation from Customers Reviews},
booktitle={Proceedings of the 27th International Conference on Enterprise Information Systems - Volume 1: ICEIS},
year={2025},
pages={763-770},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013280300003929},
isbn={978-989-758-749-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 27th International Conference on Enterprise Information Systems - Volume 1: ICEIS
TI - Zero-Shot Product Description Generation from Customers Reviews
SN - 978-989-758-749-8
AU - Gutierrez B.
AU - Grosman J.
AU - Correia F.
AU - Lopes H.
PY - 2025
SP - 763
EP - 770
DO - 10.5220/0013280300003929
PB - SciTePress