Emotions and Experiences on the Road: Unveiling UX in Automotive Infotainment Through YouTube Comments

Lígia Teixeira, Yago Alencar, Lorena Bastos, Pollyana Rodrigues, Raquel Pignatelli da Silva, Adriana Lopes Damian

2025

Abstract

Automotive technologies have been advancing, and infotainment systems have become a key component in the User Experience (UX). Given the complexity of these systems and the diversity of user preferences, consumer opinions are crucial to analyze satisfaction and overall experience. This paper presents an investigation about the UX of information system based on consumer opinions. We started our investigation on YouTube platform, collecting comments regarding consumer opinions in review videos from several kinds of infotainment systems. We analyze comments with the support of sentiment analysis and UX dimensions to characterize user perceptions about information systems. We adopted a hybrid approach, which combined Natural Language Processing support and human analysis. Our findings reveal that performance, connectivity, and functionality issues often result in negative perceptions, while intuitive interfaces and device integration caused positive experiences. This investigation can address research opportunities for UX of infotainment systems, such as proposals to support the reduction of negative perceptions, including positive recommendations for the evolution of these systems.

Paper Citation

in Harvard Style

Teixeira L., Alencar Y., Bastos L., Rodrigues P., Pignatelli da Silva R. and Damian A. (2025). Emotions and Experiences on the Road: Unveiling UX in Automotive Infotainment Through YouTube Comments. In Proceedings of the 27th International Conference on Enterprise Information Systems - Volume 2: ICEIS; ISBN 978-989-758-749-8, SciTePress, pages 436-447. DOI: 10.5220/0013295700003929

in Bibtex Style

@conference{iceis25,
author={Lígia Teixeira and Yago Alencar and Lorena Bastos and Pollyana Rodrigues and Raquel Pignatelli da Silva and Adriana Damian},
title={Emotions and Experiences on the Road: Unveiling UX in Automotive Infotainment Through YouTube Comments},
booktitle={Proceedings of the 27th International Conference on Enterprise Information Systems - Volume 2: ICEIS},
year={2025},
pages={436-447},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013295700003929},
isbn={978-989-758-749-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 27th International Conference on Enterprise Information Systems - Volume 2: ICEIS
TI - Emotions and Experiences on the Road: Unveiling UX in Automotive Infotainment Through YouTube Comments
SN - 978-989-758-749-8
AU - Teixeira L.
AU - Alencar Y.
AU - Bastos L.
AU - Rodrigues P.
AU - Pignatelli da Silva R.
AU - Damian A.
PY - 2025
SP - 436
EP - 447
DO - 10.5220/0013295700003929
PB - SciTePress