Digital Transformation Framework Inspired by Organisational Semiotics: An Analysis Based a Chinese SOE Manufacturer

Wenxuan Li, Qi Li, Yixuan Liu

2025

Abstract

This study examines the process of digital transformation (DT) in a Chinese state-owned enterprise (SOE) using the Organisational Onion Model (OOM) alignment framework inspired by Organisational Semiotics (OS). The research explores how alignments among technical, formal, and informal layers contribute to successful DT. It proposed an OMM alignment model and applied in a case of a Chinese SOE manufacturer, where strategic priorities initiated a top-down approach to adopt new digital systems and reengineer business processes. These changes subsequently influenced organisational culture and employee engagement. Key findings highlight the role of iterative adjustments and feedback loops in achieving alignment, emphasising the interplay between strategy, culture, technology, and process. Three propositions are proposed: alignments can occur at any stage of DT, can be led by different layers in both top-down and bottom-up directions, and are facilitated by digital champions. While the study primarily focuses on the initial stages of DT, future research is encouraged to explore complete DT journeys and identify additional elements in each organisational layer to deepen understanding of alignment dynamics and their impacts.

Paper Citation

in Harvard Style

Li W., Li Q. and Liu Y. (2025). Digital Transformation Framework Inspired by Organisational Semiotics: An Analysis Based a Chinese SOE Manufacturer. In Proceedings of the 27th International Conference on Enterprise Information Systems - Volume 2: ICEIS; ISBN 978-989-758-749-8, SciTePress, pages 875-882. DOI: 10.5220/0013423700003929

in Bibtex Style

@conference{iceis25,
author={Wenxuan Li and Qi Li and Yixuan Liu},
title={Digital Transformation Framework Inspired by Organisational Semiotics: An Analysis Based a Chinese SOE Manufacturer},
booktitle={Proceedings of the 27th International Conference on Enterprise Information Systems - Volume 2: ICEIS},
year={2025},
pages={875-882},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013423700003929},
isbn={978-989-758-749-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 27th International Conference on Enterprise Information Systems - Volume 2: ICEIS
TI - Digital Transformation Framework Inspired by Organisational Semiotics: An Analysis Based a Chinese SOE Manufacturer
SN - 978-989-758-749-8
AU - Li W.
AU - Li Q.
AU - Liu Y.
PY - 2025
SP - 875
EP - 882
DO - 10.5220/0013423700003929
PB - SciTePress