Road Signs Perception: Eye Tracking Case Study in Real Road Traffic

Kateřina Bucsuházy, Kateřina Bucsuházy, Michal Belák, Vendula Gajdůšková, Robert Zůvala

2025

Abstract

This study investigates driver visual perception of road traffic signs under real road conditions. Using mobile eye tracking technology, we analyzed glance behavior toward various traffic signs and advertisements along urban and highway routes during daytime and nighttime conditions. Results showed significant differences in glance duration and frequency based on sign type, environmental conditions, and the presence of advertisements. Drivers primarily focused on speed limit and directional signs, while advertisements attracted longer glance durations despite their lower frequency of detection. Nighttime conditions generally led to increased glance durations and higher frequencies for most traffic sign types. These findings highlight the importance of optimizing road signage design and placement to improve driver attention and road safety, especially in environments with high visual clutter. Limitations include the exclusion of peripheral vision effects and potential biases introduced by experimental settings.

Paper Citation

in Harvard Style

Bucsuházy K., Belák M., Gajdůšková V. and Zůvala R. (2025). Road Signs Perception: Eye Tracking Case Study in Real Road Traffic. In Proceedings of the 11th International Conference on Vehicle Technology and Intelligent Transport Systems - Volume 1: VEHITS; ISBN 978-989-758-745-0, SciTePress, pages 228-234. DOI: 10.5220/0013481000003941

in Bibtex Style

@conference{vehits25,
author={Kateřina Bucsuházy and Michal Belák and Vendula Gajdůšková and Robert Zůvala},
title={Road Signs Perception: Eye Tracking Case Study in Real Road Traffic},
booktitle={Proceedings of the 11th International Conference on Vehicle Technology and Intelligent Transport Systems - Volume 1: VEHITS},
year={2025},
pages={228-234},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013481000003941},
isbn={978-989-758-745-0},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 11th International Conference on Vehicle Technology and Intelligent Transport Systems - Volume 1: VEHITS
TI - Road Signs Perception: Eye Tracking Case Study in Real Road Traffic
SN - 978-989-758-745-0
AU - Bucsuházy K.
AU - Belák M.
AU - Gajdůšková V.
AU - Zůvala R.
PY - 2025
SP - 228
EP - 234
DO - 10.5220/0013481000003941
PB - SciTePress